Website promotion is a new type of marketing method based on the Internet, with the help of the interaction of the platform and online media to assist the realization of marketing goals. The current common promotion methods of communication are mainly achieved by buying advertisements and the like in major website promotion service providers. Free website promotion includes: SEO optimization of website content or framework to improve the ranking of websites in search engines. Publish information on platforms such as blogs, blogs, WeChat, QQ space, and publish external links on other popular platforms.
1. Overall strategic planning: market analysis, competition analysis, audience analysis, brand and product analysis, unique sales proposition refinement, creative strategy formulation, overall operation step planning, investment and expectations setting.
Second, marketing website: website structure, visual style, website column, page layout, website function, keyword planning, website SEO, design and development.
Third, communication content planning: brand image copy planning, product sales concept planning, product sales copy planning, investment copywriting planning, product word-of-mouth copywriting planning, news content planning, various advertising text planning.
Fourth, integrated communication promotion: SEO ranking optimization, blog marketing, Weibo marketing, forum marketing, WeChat marketing, knowledge marketing, word-of-mouth marketing, news soft article marketing, video marketing, event marketing, public relations activities and other communication methods.
Fifth, data monitoring and operation: website ranking monitoring, communication data analysis, statistical analysis of the number of website visits, visitor crowd analysis, consulting statistical analysis, web browsing depth statistical analysis, and popular keyword visit statistical analysis.
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1. Title description writing specifications:
Accurate and standardized, the theme is clear; concise and concise, concise and concise; highlight the relevance to keywords; highlight the effectiveness; emphasize the advantages, uniqueness and professionalism of the products or services provided.
2. Seven principles of title optimization:
Half of the text is good, while the high text is deep. The number of people who read the title is five times that of the main text. The title is like the price tag of the product. The title should be used to greet the consumer and use this to capture the consumer's attention.
3. Expand the amount of information in the title and increase the number of visits by the provider.
Features of promotion
Effective ways to promote corporate websites
Effective ways to promote corporate websites
6. High efficiency
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Folding home design
Homepage design should be simple and powerful
The home page is the entrance to the page that the user visits the site most and the search engine includes. To provide a good foundation for SEO promotion and optimization in the later period, you should devote great effort to the design of the home page at the beginning of the design. Web designers should start with the content layout, adopt an interactive design method that matches the user experience, and remove design elements that are not friendly to search engines: Flash, video, and excessive image embedding as much as possible.
Site map should be organized
The site map is often the most overlooked point in the process of website construction. The site map we are referring to here is not the company's marketing network map, but refers specifically to the architectural link of the main navigation of the website (including the first and second columns). From the perspective of building a site, the site map is not only a quick understanding of the website architecture The entry point is also a tool used by search engines to index the entire website directory, which plays a very important role in the seo promotion of the website later.
Folding picture design
Picture design should be short and precise
Pictures are essential design content for every website. Whether it's a banner on the home page or a banner on the inner page, or even the illustrations in the body of the article, you need to use the least graphic design to highlight the brand theme. If you do not pay attention to this in the process of website design, and take pictures to pile up, or add pictures in order to make the expression of products or services more vivid and unprincipled, not only will the user load experience be affected because of the long loading time, At the same time, it will also affect the crawling of the search engine content, resulting in the inability of the web page to be included normally and destroying the promotion effect due to it.
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1. Website promotion is not just promotion of URL and homepage
Website promotion should not only focus on the promotion of the homepage, but on the overall promotion effect. Because the purpose of website promotion is not to allow users to remember the URL, but to obtain more potential users until the ultimate purpose of increasing corporate income.
2. The influencing factors of website promotion effect are various
Website promotion is affected by many factors, especially the basic elements of the website, such as the structure, function, and content of the website.
3. Website promotion also needs to consider external environmental factors
Another important reason why the website needs to be promoted is because of industry environmental factors. There are too many in the same industry to compete for limited potential users.
4. The role of website promotion is manifested in many ways
The effects of website promotion should be multi-faceted, such as the increase in the number of website visits leading to the growth of direct sales and the promotion of online brands.
Fold and edit this section promotion strategy
Search engine filling
Statistics show that more than 50% of spontaneous visits come from search engines; effective filling of search engines is one of the necessary means of attention promotion; filling search engines should pay attention to both wording and selecting a good engine, as well as regular tracking and adding Note the effect and make reasonable corrections or additions; submit the site to some well-known search engines and catalog sites, the site can appear in the search results list through the submitted keywords (not after submitting the URL, there will be a ranking, this You need to do some SEO optimization on the website). These collections often take some time.
A large number of visits to similar websites or popular online platforms to publish information on the altar (available with technical means), the main contents are: the introduction of this website or the release of some fine content on this website to attract fans to visit.
First of all, to achieve the same kind of website interoperability, establish alliances, and be unique; second, establish a website alliance of the same industry (cultural industry) and the same type (interactive community) to promote each other and promote each other;
Focusing on the collection and collation of data such as online surveys, user information, access statistics, and objective analysis, both to guide customer behavior and provide realistic and authoritative opinions on website construction is the core of the database strategy.
Join affiliate link alliance
One of the biggest benefits of joining the affiliate link alliance is that it can not only increase the exposure of the website on the Internet, increase the number of backlinks and pr value of the website, but also because the registered affiliate link alliance leaves the information of the website and generates a Self-help friendship link system, so that others can add my friendship link without notifying me, making the friendship link easier.
Some non-influential websites are also registered on the affiliate link alliance website, these sites are uneven, so when making friendship links with these sites, be sure to look at the value of the other party ’s website and whether you have done this friendly link to yourself The traffic of your website is good.
Soft text promotion
Soft texts are planned and written and promoted from the user perspective, the industry perspective, and the media perspective respectively, so that each soft text can be transferred to various websites for release and release to achieve the best results. To be valuable, let users see the rewards, the title should be written to attract website editors, so as to achieve the best promotional effect.
Word of mouth promotion
Through free services, or planned new carriers, in accordance with the usual routines of word-of-mouth promotion, users are encouraged to help us carry out word-of-mouth publicity. "Word of mouth marketing".
Search engine promotion
SEO promotion (Search Engine Optimization), Chinese translation for search engine optimization, a more popular online marketing method, the main purpose is to increase the exposure rate of specific keywords to increase the visibility of the website, thereby increasing sales opportunities. The main job of SEO is to optimize web pages and improve search engines by understanding technologies such as how various search engines crawl Internet pages, how to index them, and how to determine their ranking of search results for a particular keyword. Ranking, thereby increasing website visits.
Search engines can be divided into three modes, namely full-text search engines, catalog index search engines, and meta search engines.
Organize 50 of the most popular related theme websites to make planned posts and do the details to have good results. The key point of posting is that there are no more posts, but the top. Active in online discussion groups or forums, and always include URL signatures in speeches. One of the biggest tips for posting in the forum is to choose good materials (must be the most popular ones) and then go to a related popular forum to post.
The popularity of Weibo is obvious to everyone, and Weibo marketing has naturally become a hot spot in marketing. How to effectively use Weibo for promotion is a problem that many people are constantly exploring. A microgroup is a group that gathers people with the same hobbies or tags. The user group is very large, and all of them are active. For enterprise microblog marketing, this resource will not be wasted.
A successful news marketing should have a strong purpose. Although some news appears suddenly from the beginning, we must know what purpose we want to achieve through this news marketing. Many companies always think that occasionally adding news is to increase their corporate image. But from a marketing point of view, the purpose of a news marketing should be to increase sales with advertising. Therefore, how to determine the purpose of news marketing will determine the main line of news marketing.
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1. Visitors gained through website promotion become customers. Such visitors are loyal customers, and they have to serve their customers well, reach a deal through online communication, and keep their promises. Otherwise, the website will be promoted by customers to negative news.
2. Potential customers obtained through website promotion. When the company is doing activities, it is necessary to prompt the guests through appropriate methods, not frequently, otherwise it will be blacked out.
3. Customers who can't see the click after the website promotion. It is necessary to increase the strength of product display, consider what products the user needs from the perspective of the user, and abandon the user's website promotion, which must be a rogue promotion, which is undesirable.
4. Website promotion pays more attention to visitors than the cost of paid promotion. It is more important to pay for people to watch. It is better to serve the people who have seen them and to turn customers directly into customers of the company. The most important thing is to pay more directly if there are good resources or channels.
5. Grasp the core of website promotion. That is, from promotion to display, only one click is needed. Too many clicks will be offensive. This is one of the performances that value visitors.
6. Good after-sales website promotion. Provide long-term after-sales, let brand and word of mouth create more free publicity for your company, word of mouth is the best way to promote.
Edit this paragraph a reasonable choice
Search engine promotion needs to be selected according to the practice of the enterprise, rather than blindly choosing one or several forms of promotion. For example: Baidu charges fees based on clicks, and each keyword is charged according to the price given in the background. The one with the highest price comes first. This method is suitable for those companies with relatively strong funds.
All in all, using search engines for promotion is a good way of publicity, but if you do not consider your own actual situation and corporate positioning, this way of promotion is likely to bring you financial and brand influence.
For paid promotion, you must consider the cost performance, and building a website will not cost a lot of money, but you must consider it clearly when promoting. You must first consider your own market conditions, product positioning, customer base, regional and so on. Clear your customer base and market position. It can be flexibly distributed and adjusted and followed up at any time, so that the company's image, products and opportunities for interaction with customers can be promoted through the website established by the enterprise.
E-mail promotion mainly uses sending e-mail as a website promotion method. Common methods include electronic publications, member newsletters, and e-mail advertisements of professional service providers. Among them, professional service providers' e-mail advertisements send product and service information through third-party user email lists, which requires payment. Most enterprises use free channels such as electronic publications and member communications to promote their websites. This method obtains the target customer's email list through member registration information, public profile information, etc., and then periodically sends product advertisements and promotional information according to the email list, and can also leave the company name, website address and product information in the email signature column. Email marketing is a relatively independent kind of network marketing method system, which can be combined with other network marketing methods or can be applied independently.
Information release promotion
This method publishes relevant website promotion information on websites that other potential users may visit, and uses the opportunity of users to obtain information on these websites to achieve the purpose of website promotion. The websites suitable for the publication of these information include online yellow pages, classified ads, forums , Blog websites, supply and demand information platforms, industry websites, etc. Information publishing is one of the common methods of free website promotion. It was often adopted by people in the early days of the Internet. However, with the explosive growth of online information, the role of this method of relying on free information publishing is increasingly decreasing. At the same time, due to the emergence of more and more effective website promotion methods, the importance of information publishing in common methods of website promotion has also declined significantly. The role of relying only on sending large amounts of free information is becoming less and less obvious, so free information Posting needs to be more targeted and professional, rather than blindly emphasizing multiple postings.
Website promotion often uses external resources. When the website has a certain amount of visits, the website itself also has resources for online marketing, and such websites can carry out resource cooperation, exchange links through the website, exchange advertisements, content cooperation, users Resource cooperation and other ways to achieve the purpose of mutual promotion. The easiest way to collaborate on website resources is to exchange links. Providing your own website links on the partner website can greatly increase the chance of being searched by search engines. For most small and medium-sized websites, this free promotion method has become one of the commonly used website promotion methods because of its simplicity and effectiveness.
Viral marketing is not marketing in the way of spreading viruses, but using users' word of mouth to promote the network, allowing information to spread and spread like viruses, and to millions of Internet users in a snowballing way to achieve promotion. the goal of. The viral marketing method is essentially to provide users with valuable free services, while attaching certain promotional information. Viral marketing is a marketing idea and strategy, and there is no fixed model, suitable for large, medium and small enterprises and websites. If applied properly, this viral marketing method can often achieve very significant results at a very low cost.
Quick URL promotion
That is, a method for realizing website promotion by reasonably using network real names, universal URLs, and other similar keyword website quick access methods. Quick URLs use natural language and website URLs to establish their correspondence. This provides great convenience for users who are accustomed to using Chinese. Users only need to enter quick URLs that are easier to remember than English URLs to access the website. Use your native language or other simple words to "replace" a website with a better memory and easier to reflect the brand image, such as choosing a company name or trademark.......
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