Why do you need a website?

Q: My business is very small, only me and two employees, our products really can not be sold online. Do I really need a website?
 
Answer: This is a good question. In fact, it is one of the most important and common problems in the digital business era. But before I answer, let's go back to the first time this question was asked. Around 1998, it was the Internet toddler.
 
I spoke at the luncheon in Montgomery, Alabama about the impact of the Internet on small businesses. As early as 1998, decades before the Internet era, anyone was speculating on the future of e-commerce, but even the most negative futurists agree that all signs indicate that a large part of future business revenue will come from online transactions Or offline transactions are the result of online marketing efforts.
 
Therefore, even if your business is small and sells products or services that you think cannot be sold online, should your business have a website? My answer in 1998 is the same as today ’s answer: yes, if you have a business, you should have a website. period. no problem. no doubt.
 
Also, do n’t treat your products as products that cannot be sold online so quickly. Today, there are few things that cannot be sold via the Internet. There are now more than 20 million shoppers shopping online, from books to computers to cars to cars to real estate, jets to natural gas and so on. If you can imagine it, someone will figure out how to sell online.
 
Let me clarify: I am not saying that you should go all out to sell goods through the Internet, although if your products are easy to sell online, then of course you should consider it. The point here is that you should at least exist on the Internet so that customers, potential employees, business partners and even investors can quickly and easily find more information about your business and the products or services you own. provide.
 
In other words, just having a website is not enough. If you want to take it seriously, you must have a professional website. Because many consumers now search for information online before buying goods in physical stores, your website may be your first opportunity to make a good impression of a potential buyer. If your website looks like it was designed by a bucket of color-blind monkeys, your chances of losing a good impression will be lost.
 
One of the great advantages of the Internet is that when it competes with big boys, it can compete fairly. As mentioned earlier, you have a good first impression. With a well-designed website, your little things can project the image and professionalism of a larger company. vice versa. I have seen the websites of many large companies. Their design is so bad that it is difficult to browse, so that they lack professionalism and credibility. Good for you, too bad for them.
 
You also mentioned that your company is small, but to benefit from the website, the size is not important. I don't care if you are a solo show or a corporate giant with 10,000 employees. If you do n’t have a website, your business will be lost to other companies that have business.
 
This is an exception to my rule: in fact, no website at all is better than having a website that makes your business look terrible. Your website talks about your business. It either says, "Hey, look, we take our business so seriously that we created this great website for our customers!" Or it screams, "Hey, look, I let my 10-year-old nephew Designed my website. I wish you find everything!
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